52 Films by Women Vol 9. 47. Rental Family (Director: Hikari)


Pictured: Young Mia (Shannon Mahina Gorman) spends time with her 'dad for hire', Philip (Brendan Fraser) in a scene from the Japan-set heart-warming drama, 'Rental Family', directed by Hikari from a screenplay she co-wrote with Stephen Blahut. Photo: James Lisle. Courtesy of Searchlight Pictures.

Rental Family, the second feature from Japanese writer-director Hikari, is a film about the effort made in Japanese society to respect convention when it is ordinarily not possible to do so. It is about professional stand-ins, people who are contracted to masquerade as individuals - grooms, the deceased, a missing parent - for the purpose of an event – a wedding, funeral or school interview. Their performance in the role is time-limited and does not involve physical intimacy – these stand-ins are not prostitutes. Yet there is an emotional cost to the performance. Attachments may be formed especially if children are involved. There is also the question of shame, the avoidance of which creates a market for professional substitutes. If a father did not acknowledge his child, why should a mother be required to produce one? If a man cheats on his wife, why should the mistress be shielded from blame, attributed instead to a substitute?

The subject has been explored previously on screen in director Werner Herzog’s 2019 film, Family Romance, LLC, a blend of documentary and fiction, in which the central role was played by a real-life professional substitute. Rental Family features Brendan Fraser (performing in a mixture of English and Japanese) in the lead role as jobbing actor, Philip Vanderploeg, who turns up at a funeral without a dead body as the obligatory sad American. After grief is expressed, the stand-in corpse expresses his thanks for the opportunity.  Philip is an actor who took a job in Japan seven years ago to appear in a toothpaste commercial and never left. His agent Sonia (Helen Sadler), who we hear but do not see, struggles to find him work, but Philip just about gets by. A meal at a bar of beer and ramen provides an illustration of his comfort eating. Fraser is an actor who made his name in comedies – George of the Jungle, Encino Man – before starring as an unlikely action hero in Stephen Sommers’ The Mummy franchise. In the early 2010’s, he stopped being cast in leading roles and allowed the muscle he has built for his action persona to turn to flab. Director Darren Aronofsky exploited the physical change in Fraser in his 2022 film, The Whale, enhancing it with make-up. Fraser won a Best Actor Oscar as a result. Rental Family is his first leading role since The Whale and is the first test of his continued appeal. Stars are usually cast in roles that showcase an aspect of their screen persona. With Fraser, there is a question: what entertainment value does he ‘guarantee’? The answer is the somewhat unfashionable qualities of emotional honesty and intuitive empathy. He should be getting inspirational teacher roles if only American states weren’t so keen on banning books from their schools.

In an early scene, we see Philip stare out of the window of his cramped apartment. He watches activity in the apartments opposite. He’s like James Stewart’s L.B. Jefferies in the Alfred Hitchcock thriller, Rear Window, but wearing an emotional rather than physical plaster cast. He pays a Japanese woman to spend time with him – Hikari skirts the intimacy part – and when introduced to the company of the title, wonders why Japanese people use substitutes instead of therapy. ‘There is a stigma attached to mental health’, his employer, Shinji Tada (Takehiro Hira) explains. Philip becomes the fourth member of the company. His colleagues include Aiko (Mari Yamamoto), who gets a lot of ‘apology’ work, the most profitable part of the business. This requires her to play the role of a transgressive woman and apologise. The film has something to say about that.


PicturedAiko (Mari Yamamoto) and Philip (Brendan Fraser), two members of the titular 'Rental Family', a film set in Japan directed by Hikari and written by Hikari and Stephen Blahut. Photo: James Lisle. Courtesy of Searchlight Pictures.

Philip’s first starring gig requires him to get married using an assumed name. Understandably, he freaks out. It is not mentioned explicitly, but we wonder about the legality. It’s a real wedding with real people. Philip cannot be found. It takes some time for Shinji to locate him, hiding in the bathroom. It is not a spoiler to say he goes through with the wedding. However, there’s a heart warming coda when Philip - in western clothes rather than a kimono - leaves the bridal suite while the ecstatic bride cements her future happiness. It is the film’s emotional highpoint.

The film then follows Philip as he fulfils three concurrent assignments. First he helps a man to exercise better self-care by learning to clean his room. Philip is the substitute best friend. Second, hired by an anxious mother (Shino Shinozaki), he presents himself as the father of a young girl, Mia (Shannon Mahina Gorman) in order to secure her a place in a prestigious private school which selects students based on their background and sociability. Finally, he masquerades as a journalist from the film magazine, Vivid Image, interviewing an elderly former director, Kikuo Hasegawa (Akira Emoto), having been hired by his daughter, Masami (Sei Matobu). Philip’s purpose is to make the old man feel remembered, though on no account must he mention ‘Ronin of Hiroshima’, a film title which to those with knowledge of 20th Century Japanese history is of poor taste. Philip inadvertently quotes a line of dialogue from the film; Kikuo explodes.

The film, co-scripted by Hikari and Stephen Blahut, has been inaccurately described as a comedy-drama. Hikari is far too respectful to those who need Rental Family’s services to make fun of them. Nor does she milk Philip’s unease for laughs. He receives some severe reprimands from his employer. Philip only agrees to work for the company after Shinji mentions his toothpaste commercial – Hikari presents it as a flashback. Like most actors, Philip is flattered that someone is familiar with his work.


Pictured: Shinji (Takehiro Hira) and a perplexed-looking Philip (Brendan Fraser), in a scene from the film, 'Rental Family', written by Hikari and Stephen Blahut and directed by Hikari. Photo: James Lisle. Courtesy of Searchlight Pictures.

He is to some extent a blank. Philip has no family in Japan and no real friends. We learn about his strained relationship with his father – ‘I didn’t come back [to the States] for his funeral’, he explains. This provides him with the springboard for a change of perspective. He wants his performances to be consequential, something that acting in a commercial cannot give him. Early on, we see him dressed as a tree sitting on a chair – rootless, as it were. This is a visual metaphor. He’s immobile like a hospital patient, or indeed the aforementioned L.B. Jefferies.

The relationship with Mia really tests Philip. Fraser has appeared in enough family-friendly movies (including a remake of Journey to the Centre of the Earth) to demonstrate an engaging quality. Mia’s mother gives Philip a backpack to present Mia as a gift. She throws it back at him. Where was he her whole childhood? ‘Working,’ he explains. It’s true enough as far as Philip is concerned. She respects him more when he joins in a school activity to build a ‘Shark-topus’ – a cross between a shark and an octopus – from recycled materials. Mia invites a boy to her table to receive Philip’s help. Mia presents the finished creature to him. It looks like a mobile that you would hang above a baby’s cradle. She also gives him some of her drawings. However, Philip disagrees with her mother’s approach to the school interview. He doesn’t believe it is enough for Mia to passively submit to teaching – to trust that the school knows best. He wants her to dream big. It’s hard to be a co-parent if you are a paid stand-in. Philip’s opinions – his deviation from the norm – threaten to derail his paid gig. Actors, as they say, are not supposed to talk back.

Philip’s relationship with the film director Hasegawa tests him in a different way. He attempts to engage the old man by complimenting him on his archive. Hasegawa immediately asks him if he likes jazz; the old man enthuses in English about improvisation. Philip is almost overwhelmed by him. Quoting the old man’s dialogue back at him, Philip builds a friendship. But Hasegawa has early on-set dementia. He leaves a restaurant without his shoes; Philip has to run out to fetch him. The old man asks Philip to take him on a road trip to a place connected to ‘his life before this life’. However, Philip knows that Hasegawa’s daughter will object.

If we learn one thing from the film, it is that stand-ins cannot help being engaged with the real people around them. They cannot suppress an opinion. Philip does so partly because he comes from another culture. He builds an intimacy with people that his life otherwise lacks.

The film is about the thawing of emotion. Many of the company’s clients appreciate Philip’s additionality. His counterpart is Aiko, who, while undertaking apology work, is subject to abuse from client’s family members. Having been slapped in the face by one woman – ‘that’s 20,000 extra,’ she tells the client – she finally breaks character. If people (men) behave in a shabby way, there shouldn’t be a service that makes it easier for them.

For his part, Philip’s initiative imperils him. He then discovers that he has a ‘family’ who are collectively prepared to reach out on his behalf. This finally catapults the film into heartwarming territory. The name Hikari means light or enlightenment. The director Mitsuyo Miyazaki adopted it in order to build a positive persona – to offer hope to her audiences. You won’t laugh very much during the film. However, you’ll enjoy the window onto Japanese life, the montages and the music, including the use of David Byrne’s ‘Glass, Concrete and Stone’ during an ‘escape’ sequence.

Reviewed at Cineworld O2 (Screen 10), North Greenwich, London, Tuesday 20 January 2026, 15:10 screening

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