52 Films by Women Vol 5. 40. HERSELF (Director: Phyllida Lloyd)
No one is sure how long Covid-19 will disrupt cinema exhibition around the world. At the start of September 2020, the UK release of Herself , a drama about a single mother who is driven to build her own home, was set for 16 October by Picturehouse Entertainment. By the beginning of October, the CEO of parent company, Cineworld, Moshe Greidinger, decided to close all his cinemas in the UK – Cineworlds and Picturehouses - ‘temporarily’ from 9 October, motivated by the decision to postpone the release of the James Bond film, No Time To Die , a second time to April 2021. With that decision, the release of Herself is in limbo. Without blockbusters, large cinema chains are considered unviable. Other chains in the UK – Vue, Odeon and Showcase – continue to stay open, though not always seven days a week. Independent cinemas are attracting an audience often showing movies that the major chains have rejected, for example On the Rocks and The Trial of the Chicago 7 . The major chains insis...